Black Bikers Experience

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$500 Over Trade-In Value Offer Valid at all Participating H-D Dealers

Milwaukee (February 2, 2010) – Harley-Davidson today announced it will donate 28 new Buell and Harley-Davidson motorcycles to assist with earthquake disaster relief and stabilization efforts in Haiti. The motorcycles are being shipped from Motor Company facilities to the Dominican Republic, where Harley-Davidson dealership organization MagnaMotors will facilitate direct delivery to the United Nations Stabilization Mission in Haiti.

“Our thoughts are with all of those affected by this devastating disaster in Haiti,” said Rod Copes, Sr. Vice President of International Sales, Marketing and Business Development for Harley-Davidson. “As the relief and stabilization efforts continue, motorcycles can often offer a higher degree of maneuverability and access than other types of vehicles.”

The motorcycles will remain in Haiti as a permanent donation to the government.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.

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Harley-Davidson Moves to New Beach Street Location for 2010 Daytona Bike Week

New for 2010, Harley-Davidson will hold Daytona Bike Week 2010 events at both the Daytona International Speedway and at a new location in Riverfront Park on Beach Street across from Daytona Beach Harley-Davidson. There will be no official Harley-Davidson events at the Ocean Center Arena this year.

Harley-Davidson events at the Daytona International Speedway from Saturday, Feb. 27 to Saturday, March 6, will include demo rides on the 2010 model motorcycles, a pin stop for Harley Owners Group (H.O.G.) members, and other activities.

Harley-Davidson events in the Riverfront Park on Beach Street from Friday, Feb. 26 to Saturday, March 6, will include displays of the 2010 model motorcycle products, the annual Ride-In Show and much more.

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$500 Over Trade-In Value Offer Valid at all Participating H-D Dealers

Milwaukee (February 1, 2010) -Harley-Davidson has extended its Competitive Bike Exchange trade-in program launched last December through February 28, 2010. The incentive program offers customers who trade-in an eligible non-Harley-Davidson brand motorcycle a credit of $500 above the dealer-negotiated trade-in value towards the purchase price of a new untitled Harley-Davidson motorcycle.

“If the bike in your garage is not the bike in your head, this offer makes it a little easier to purchase the bike of your dreams,” said Dino Bernacchi, Harley-Davidson Advertising and Promotions Director. “It’s just one more way Harley-Davidson and its dealers strive to welcome new riders into the Harley-Davidson family.”

For more details about the competitive trade-in promotion, visit your local Harley-Davidson dealer or log onto h-d.com/trade-in.

Company Background

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s Web site.

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