Black Bikers Experience

Hey, even James makes a mistake every now and then. See what it takes to make a TV spot. Outtakes from the new 2010 YZ450F television commercial and microsite. found here: http://www.yamaha-motor.com.

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Yes, James is an African American Supercross Racer…

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James Stewart pursuit of his third Monster Supercross championship was last Saturday at Angel Stadium in Anaheim. Like Tiger Woods and Venus and Serena Williams, Stewart didn’t set out to break down barriers by becoming one of our best black athletes in a particular sport. He was pursuing his dream and made it to the top, becoming arguably the most successful of his race in American motor racing history.

Stewart said , “I’m the first black athlete in my favorite sport who also is No. 1 in the sport.”

Stewart was guided into motocross, the outdoor, natural terrain version of stadium-series Supercross, by his father, James Sr., who had him on a motorcycle at age three. His race was never a topic of discussion.

“My dad raised me right,” Stewart said. “He did the right things, never cared about race. I was out to win, to finish ahead of everybody.”

Stewart won a record 11 American Motorcyclist Association amateur titles before making his pro debut in 2002 at age 16. By 2004, he had moved into the premier Supercross series, which fills stadiums with fans, attracts major sponsorships and rewards top riders with multi-million dollar salaries and endorsement deals. Stewart, for example, has a deal with Nike on top of his factory contract with Yamaha.

Stewart took his first Supercross championship in 2007, but a knee injury forced him to withdraw from the series early in 2008. After surgery and rehabilitation, he returned four months later to have a perfect season in AMA Motocross, winning all 24 races. Stewart and Ricky Carmichael are the only riders with that accomplishment.

It’s possible Stewart could follow Carmichael into NASCAR, but don’t expect it for several more seasons. Supercross/motocross riders rarely race past the age of 30 because of the physical pounding from riding over bumps and landing hard from jumps on the rough terrain. Stewart is only 24 and in no hurry to leave.

He is asked often about going to NASCAR, which covets a black driver in the same way it wants Danica Patrick to succeed and make the switch to full time in Sprint Cup. He admits interest, but answers questions with a sense of humor.

Goldie~ Regulator for Life!

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