Hey Black Bikers and Black Motorcycle Clubs were you at Atlanta Motor Speedway this weekend? Suzuki Motorcycle sponsored this Super Bike event and for those who were unable to attend check out the video. It was awesome and full of fun! The motorcycles were flying around the track…awesome dude.
This is not a joke. The next land speed record car is currently being designed and constructed in Bristol, UK. The Bloodhound SSC is set to supersede the Thrust SSC, and is targeted to break 1000mph! That’s 1.4 mach, or 1.4 times the speed of sound! And it will be piloted by a human driver! Can you imagine driving at 1000mph!
All you speed junkies, I bet you won’t dare attempt to ride this fast. Check out the videos; it actually blew my mind when I saw how fast the simulated car was traveling against a fighter a jet. Unbelievable! The test runs will be held on salt flats here in the US, and the car will be powered by a Eurofighter Typhoon Eurojet and a Falcon Rocket, which will themselves be supported by a V12 800bhp Racing Engine!
Well yesterday at our club meeting my Vice Prez was a little flustered because I am a die hard cruiser gal. He rides a Suzuki and didn’t want to go on the ride to Cali because it was Harley based.
So I want to let him know that Suzuki doesn’t have an all out campaign interest in black bikers or latino bikers, well to sum it up in marketing terms, urban bikers.
The last consorted effort Suzuki made to attract urban bikers was in 2008 and the website was called Busa Beats.
Suzuki relied previously on enthusiast magazines to do their marketing and because of extreme competition in the sport bike market they had to make a change in how they acquired more urban bikers to purchase their bikes. They had to become more aggressive in marketing by pushing into core markets, which in essence is the Urban Biker Market, at that time it accounted for nearly one-third of its sales.
In particular, the effort strived to reach African Americans and Latinos, which account for about 40 percent of Hayabusa buyers, according to Robert Elliott, advertising manager at Suzuki.
While African-American and Hispanic consumers tend to use the Web less overall, Elliott said it didn’t apply in making media choices for this campaign, which will spend half of its undisclosed budget on digital initiatives.
The misconception was African -American and Hispanic consumers don’t use the internet as much as white consumers. That truly isn’t the case . You have to reach them on sites of interest to them.
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